Aikido Marketing Mastery: Attracting Young People to Your Dojo

Lots of people ask me how I attract young people to my dojo. I can tell you that it’s not a coincidence. There are certain steps that I’ve taken over the years that have led to more young people coming to my dojo than other Aikido dojos.

In today’s video, I’m going to show you a promotional video that my students and I made a few years ago. I call it “Let’s Get Started.” We scripted it out and got lots of footage, and then pieced it together.

In the video, first of all, please notice that we used footage of the people we were hoping to attract. I think it’s very admirable when people in their 50’s or 60’s start Aikido. But this video was meant to attract those in their 20’s and 30’s. So you only see that age group represented. (Other than me!)

Also, please notice that we deliberately focused on the physical, mental, and spiritual transformation that students would get from Aikido training. The young people who are attracted to my dojos always mention these points as their motivation. They almost NEVER mention that they signed up so they could defend themselves in a physical altercation.

I hope today’s video will give you some insight, inspiration, and motivation to help you make the most of your training and take your Aikido to the next level.

Let’s check it out.